Word of Mouth = Buzz Marketing = Viral Marketing

 

More and more, consumers are relying on advice from friends, family and even strangers to make purchase decisions, select schools, choose travel destinations and pick politicians to vote for. Already, 64 million US adults regularly share advice on products or services, and over 25 million of them wield their influence online.

Today’s teens and College students are tech savvy. Because they spend so much time online, marketers have no choice but to reach out to them online. Through our Viral Network, we’re able to reach teens and College Students online in the most unique and credible way.

College Buzz marketing can start a stir on campus and spread your marketing message in a unique way with much lower costs.

Buzz advertising expenditures in 2009: $1.7 billion

Sample Types of Engagement Activity: 

  • Direct e-mails 
  • Direct Facebook messages 
  • Facebook Group creation and direct invitations 
  • Engagement of Facebook group executives and organizers to deploy messages to their members 
  • Facebook group wall posts 
  • Student Club, Union and Association emails 
  • Forum and blog posts 
  • MSN Messenger personal message branding 
  • And More…..

Word of Mouth = Buzz Marketing = Viral Marketing