What is a Podcast?

A podcast is an audio recording, which could be anything from a 10-sec sound to a 30-min radio show, stored as an MP3 file that anybody can download and listen anytime they want and as often as they want. Podcasts can be accessed through the internet or downloaded to an IPod.

Most, if not all, students these days grew up using technology and are very comfortable integrating podcasts into their busy schedules.

Podcasting is an area of technology that has increasingly grown in popularity over the last several years, infiltrating all aspects of College life. Most, if not all, students these days grew up using technology and are very comfortable integrating podcasts into their busy schedules. Professors have gone digital and are recording their lectures as Podcasts that students can listen to wherever, whenever.

Why Podcast?

Podcasting is the new breed of reaching both Internet users and iPod users who can download your audio file and listen anytime they want. This gives you the opportunity to reach customers through audio in addition to the content you provide on your Web site.

By offering a podcast, you give people the flexibility of hearing your information when it's convenient for them. They can hear your content, you keep your business on their mind and by continuing to offer free content, you'll be able to gain a loyal following.

Millions of Americans have heard at least one podcast. By delivering your content for free to listeners, you can also rack up sales by advertising your company at the same time.