What is Mobile Advertising & SMS Text Marketing?

Sending personalized text messages directly to your prospective customers via their mobile device or mobile phone.

Text messaging is gaining popularity as an advertising medium because it is relatively inexpensive and allows businesses to reach out to highly targeted consumers. You can send instant coupons, promotional messages, and much more via text messages. Having the ability to instantly contact potential customers all over the world is one of the best benefits of this marketing strategy.

Because SMS marketing requires consumer opt-in, marketing through text messaging not only hits those who are most interested, but studies show that 97% of all SMS marketing messages are opened, 83% within an hour.

STATS:

• SMS is fast, effective and provokes action especially in teens and young adults.

• Teens and young adults (18-25) say they send almost 3,000 text messages per month compared to making only about 200 calls.

• Teens and young adults are 3X more receptive to mobile advertising than their parents

• Spending on mobile advertising will gain momentum over the next five years, reaching $1.56 billion by 2013.

Here are some of the most common applications that can be used in your campaign:

1. Drive Traffic to Mobile Web Site: mobile banners, search, & other referral sites.
2. Click-and-Call Link: to call you directly from their phone from mobile Web site or advertisement.
3. Capture E-mails & Phone Numbers: campaign specific landing page (either mobile or traditional.)
4. Send Messages: text, audio, or video messages directly to users phones Mobile

SMS Advertising Revenues:

2008 : $169 million
2009 : $229 million
2010 : $331 million
2011 : $409 million