PPC (Pay per Click) is the process of advertising on search engines such as Google, Yahoo and Bing within the sponsored results. Google is the #1 site in the United States and as of today has 65% of the Search share. PPC ads only appear when a search engine user types in specific keywords, presenting itself only when there is a demand. It's extremely targeted.

PPC/Search Campaign Management

Our Pay Per Click (PPC) management service helps our customers to optimize their PPC campaigns in every way. Reduce costs from Google Adwords, Yahoo! Search Marketing, MSN (Microsoft adCenter), Alta Vista and many others.

Increase profitability of the business by utilizing all benefits of our PPC Management :

• Targeted Ad Campaigns: Well written ads are the key to a successful PPC/Paid Search campaign. Our technical writers will create a variety of ads specifically targeted to your demographic. Individual campaigns can be created for each discipline, Degree program, location, etc.
• Extensive Keyword Research: Keywords are the foundation of search advertising. Selecting the right keywords for your online advertising campaigns ensures your University is exposed to the right audience based on what degrees/services/information they are actively searching for.
• Frequent and Detailed Reporting: Search advertising is the most accountable form of advertising available. As we constantly optimize and refine your campaign, our reporting provides us with valuable insights on which campaigns are performing the best, improving your ROI (return on investment).
• Location Targeting:With our comprehensive geo-targeting, we can pin point exactly which national, regional or local areas to place your ads in. If campus is located in Boston, and you only want to target the New England area - we do so. This ensures your online advertising budget isn't depleted on prospective candidate in other geographic locations.
• Qualified & Experienced Campaign Management: We have been providing online advertising to Universities for over 15 years and we're pioneers in the Search Advertising field. We are a Google AdWords Qualified Company with a team of trained online advertising professionals.
• Link Building: Please refer to the link building section on our site for a full description of our link building services.