Students around the world are more digitally connected and more willing to receive permission-based email messages than other segments of the population Due to its comparative low cost, high ROI and focus on customer retention, e-mail marketing is one of the most popular forms of interactive media.

STATS:

• 94% of college students access their e-mail daily
• The mean number of e-mail addresses per student is 2.4
• The average student gets an initial e-mail address at the age of 13.
• Thirty-two percent of college students use Gmail as their primary e-mail address, 19% Yahoo, 18% MSN/Hotmail and only about 17% use their school e-mail address as their primary address.

OPTIONS:

1. Direct email

Direct email involves sending a promotional message in the form of an email. It might be an announcement of a new degree program, for example. You can utilize your own prospect list for email campaigns or we can rent a list for you. Your message can be targeted. For example, we can target age or geographical location of the owners of the email address.

2. Retention Email

Instead of promotional email designed only to encourage the recipient to take action (attend an event, sign-up for something, etc.), you might send out retention emails. These usually take the form of regular emails known as newsletters.

3. Email Newsletters

The primary purpose of an email newsletter is to build upon the relationship you have with your students. Of course, this might (and should) indirectly result in an increase in leads, but the focus should be on providing relevant, useful content your subscribers might be interested in. A newsletter may carry promotional messages or advertisements, but will aim at developing a long-term impact on the readers. It should provide the readers with value, which means more than just sales messages. It should contain information which informs, entertains or otherwise benefits the recipient.

4. Press Releases

Email press releases can be a great way to attract news coverage. There are a number of services that can distribute your press releases to the media. Tell us about your goals, and we’ll create an electronic marketing campaign that best fits your needs and your company.

5. Advertising in Other Company’s Emails

In addition to producing your own newsletter, we can suggest newsletters published by others and pay them to put your advertisement in the emails they send their subscribers. Indeed, there are many email newsletters that are created for just this purpose - to sell advertising space to others.

6. Multilingual Email Campaigns/Newsletters

Email newsletters, press releases, announcements can be sent in Japanese, Chinese, Spanish and other languages easily. This is a great way to keep your International customers informed of your company’s new programs, events, and other happenings. Creating a customized email campaign in your customer’s native language is a cost-effective way of keeping in touch with your International customers.

7. Electronic Brochure

Creating & integrating an electronic brochure not only simplifies your sales process, but is also a cost effective way of promoting your company.