Our display campaigns maximize budget while reaching a highly targeted audience, building brand awareness and driving response rates and conversion. Whether you are looking for static banner placements, rich media, or even video ads, our talented creative team will create a targeted ad to best deliver your message.

Two of the most popular forms of banner advertising are CPM and CPC.

CPM: Cost Per Thousand A metric from the print advertising world, meaning "Cost Per Thousand," using the Roman numeral "M" to stand for one thousand. A price of $15 CPM means, $15 for every thousand times a banner is displayed.

CPC: Cost Per Click Build brand awareness while maximizing marketing dollars with a CPC display program. With CPC campaigns, you only pay when consumers click on your ad.

How do we measure success?

Clicks/Click-Throughs: The number of visitors who click on the banner ad linking to the advertiser's Web site. Publisher sites often sell banner ad space on a cost-per-click (CPC) basis. 

Page views: Also called page impressions, this is the number of times a particular Web page has been requested from the server. Advertisers are interested in page views because they indicate the number of visitors who could have seen the banner ad. The most common way to sell banner ad space is cost per thousand impressions, or CPM (In roman numerals, M equals a thousand). 

Click-through rate (CTR): This describes the ratio of page views to clicks. It is expressed as the percentage of total visitors to a particular page who actually clicked on the banner ad. The typical click-through-rate is something under 1 percent, and click-through rates significantly higher than that are very rare. 

Cost per sale: This is the measure of how much advertising money is spent on making one sale. Advertisers use different means to calculate this, depending on the ad and the product or service. Many advertisers keep track of visitor activity using Internet cookies. This technology allows the site to combine shopping history with information about how the visitor originally came to the site.