TELEVISION ADVERTISING

 

DESPITE an increase in entertainment choices, watching television remains as popular as ever. TV viewing at an all time high.

STATS: 

  • Television-viewing habits among young adults have undergone revolutionary changes in the past few years. 
  • An increasing number of today's college students are using laptops to watch their favorite shows 
  • College students watch TV online for the convenience and because they find it more suitable to their schedules. 
  • The latest Nielsen report shows household TV viewing at a record eight hours and eighteen minutes a day. 
  • The average American household now has more televisions than people.
  • There are now many more ways to watch, beyond the television: on the PC, the laptop, the iPod, the cell phone.

 

 

College Students 18-24 – Top 10 TV – Q2 2009
Teens 13-18 – Top 10 TV – Q2 2009