TELEVISION ADVERTISING
DESPITE an increase in entertainment choices, watching television remains as popular as ever. TV viewing at an all time high.
STATS:
- Television-viewing habits among young adults have undergone revolutionary changes in the past few years.
- An increasing number of today's college students are using laptops to watch their favorite shows
- College students watch TV online for the convenience and because they find it more suitable to their schedules.
- The latest Nielsen report shows household TV viewing at a record eight hours and eighteen minutes a day.
- The average American household now has more televisions than people.
- There are now many more ways to watch, beyond the television: on the PC, the laptop, the iPod, the cell phone.

- College Students 18-24 – Top 10 TV – Q2 2009

- Teens 13-18 – Top 10 TV – Q2 2009