DESPITE an increase in entertainment choices, watching television remains as popular as ever. TV viewing is at an all time high.

STATS: 

• An increasing number of today's college students are using laptops to watch their favorite shows 
• With more companies like Hulu coming on the scene, college students are increasingly watching TV online for the convenience and because they find it more suitable to their schedules. 
• There are now many more ways to watch, beyond the television: on the PC, the laptop, the iPod, the cell phone.

Planning: US Media plans TV campaigns across hundreds of channels and emerging formats. We cover the entire broadcast spectrum, from national broadcast to regional cable buys. We design broadcast schedules that reach more of your target audience, in the networks, programs, and dayparts most likely to be seen and remembered.

Cost: Television advertising rates vary greatly based on the market they run in and the time the spots are aired